Call [phone]

You’re losing jobs you never hear about.

We check every step from your Google listing to your callback, and show you where homeowners give up. Free.

No website yet? Tell us your trade and city instead.

Your teardown checks six things, in the order a homeowner meets them:

  1. Google profile
  2. Reviews
  3. Social pages
  4. Website
  5. Calls and forms
  6. Follow-up
What each check looks at
The load path of a contractor homepage A phone showing a concept roofing homepage. Five parts are marked and joined by an orange cord in the order a homeowner reads them: job photo, review, license, phone number, call button. Halvorsen Roofing Roof replacement in Ogden (801) 555-0142 Call for an inspection 1 Real job photo not stock 2 Review with name and town 3 License number in plain sight 4 Phone as real text tap to call 5 Call button 44 px, thumb reach
  1. Real job photo, not stock
  2. Review with a name and town
  3. License number in plain sight
  4. Phone as real text, tap to call
  5. Call button, 44 px minimum, in thumb reach
Concept homepage for a fictional Ogden roofer, drawn by Vanoray. The orange cord is the order a homeowner reads it in, and every part has to hold.

The 30-second test

A homeowner with a leaking roof doesn’t read your website. They scan it on a phone, usually standing in the problem. In about thirty seconds they decide whether to call you or the next result. We design every page to pass that test, and we score your current site against it.

  1. 0–3 s

    Is this the right kind of company?

    Your trade and your town, in words they’d search with, before anything else.

  2. 3–10 s

    Do they work near me?

    Service area named plainly. No “serving the greater region”.

  3. 10–20 s

    Can I trust them in my house?

    Your own job photos, reviews with names, license and insurance you can check.

  4. 20–30 s

    How do I reach them, now?

    A phone number they can tap and a short form, both reachable with one thumb.

We check the whole path to a booked job

Your website is only one part of the structure. Before hiring you, a homeowner reads your reviews, glances at your Facebook page, and judges you by how fast someone answers. If any part gives way, the job goes to someone else. The teardown checks every one of them.

  1. Google profile

    Your Google Business Profile: right category, real photos, hours, and the towns you actually serve.

  2. Reviews

    Your reputation: how many reviews, how recent, and whether you answer the bad ones well.

  3. Social pages

    Active, recognizably you, with the same name and number as everywhere else.

  4. Website

    The 30-second test, speed on a phone, service and city pages.

  5. Calls and forms

    Missed calls, voicemail, and how long a form waits for a reply.

  6. Follow-up

    Estimates that went quiet: whether anyone checks back after the quote, and when.

  7. Booked job

What a teardown looks like

Each of the six checks gets a verdict, set by its weakest finding. You get every finding, the reason and the fix, in plain language. This sample is for our fictional roofer.

The fictional roofer’s six checks drawn as one structure, in path order. Google profile, reviews and social pages are under strain; website and calls and forms fail; follow-up holds. The cord to a booked job hangs slack. Google profileservice area: vague Reviewsnewest 7 mo Social pagesnumbers found: 2 Websitetap-to-call: none Calls and formsform reply: 26 h Follow-upquote call: day 2 Booked jobnot reached
Our fictional roofer, drawn the way a teardown sees them.
Holds
Does its job. Leave it.
Under strain
Works, but loses people.
Fails
Costs you calls today.

Sample teardownhalvorsen-roofing.example

6 checks Two fail, three are under strain, one holds. The path breaks at the website, so the job is not reached.

  1. Google profileUnder strain
  2. ReviewsUnder strain
  3. Social pagesUnder strain
  4. WebsiteFails
  5. Calls and formsFails
  6. Follow-upHolds
  • Under strain

    Profile service area says “Northern Utah”

    Too vague to rank or reassure. Fix: list the towns you serve, and give the main ones their own pages on your site.

    towns listed: 0Google profile

  • Under strain

    Newest Google review is 7 months old

    Good rating, but it reads like a company that’s gone quiet. Fix: ask for a review at every finished job, with a direct link.

    reviews: 41, newest 7 moReviews

  • Under strain

    Facebook page lists an old phone number

    Homeowners who find you there call a dead line. Fix: one name, number and address everywhere.

    numbers found: 2Social pages

  • Fails

    Phone number is part of an image

    It can’t be tapped, read aloud or found by Google. Fix: real text, linked to call.

    tap-to-call: noneWebsite

  • Fails

    Homepage takes 6.8 s to show anything on 4G

    Most people won’t wait that long. Fix: compress the hero photo, drop the slider.

    LCP 6.8 s, target < 2.5 sWebsite

  • Holds

    Real crew photos on the about page

    Keep them. Move one up to the homepage.

    original photos: 14Website

  • Fails

    Web form replies took 26 hours

    That’s a full day for the homeowner to call someone else. Fix: an instant text-back, then a call from whoever’s on.

    form reply: 26 hCalls and forms

  • Holds

    Quotes get a follow-up call on day 2

    Keep it. Add a short text on day 5 for anyone who hasn’t answered.

    quote call: day 2Follow-up

Sample figures belong to a fictional site and illustrate the format only.

We build it, then work your local search every month

One site built to pass the 30-second test, then local SEO every month so the people searching in your towns actually find it.

The build

  • Designed for your trade and your towns, not a template
  • Phone-first layout with tap-to-call always in reach
  • A page for each service you make money on
  • Your real photos, reviews, license and warranty, up front
  • Loads fast on a phone, tested at four screen sizes
  • Call and form tracking, so you know what works

Local SEO, every month

  • City pages only where you actually work, each one useful
  • Google Business Profile kept in sync with your site
  • Business details matching everywhere, character for character
  • Structured data so Google understands your services
  • A plain monthly report: calls, forms, rankings

More about the build More about local SEO

[VANORAY TO PROVIDE: pricing, contract length and what the retainer includes each month. Also confirm which of reviews, social pages and lead follow-up you fix as a paid service, not only inspect in the teardown.]

How a site gets built

The same six stages for every contractor, in this order. Nothing gets designed before we know your business, and nothing ships before it passes on a real phone.

  1. Brief

    Your services, towns, crew, reviews and what a good job is worth to you.

  2. Direction

    A look that belongs to your company, not your competitor’s.

  3. Conversion plan

    Every page gets one job: a call, an estimate or an inspection.

  4. Build

    Fast, accessible, phone-first.

  5. Local SEO

    Service and city pages, schema, Google Business Profile.

  6. Check

    Screenshots at four widths, every form and call link tested before launch.

Contractors. Nobody else.

Vanoray works only with roofers, HVAC, plumbing, electrical, remodeling and general contracting companies, anywhere in the US. Every teardown, every page and every monthly report is written for a contractor and the homeowners who hire one.

[VANORAY TO PROVIDE: founder name, a short story in their own words, and where you’re based]

Find out where homeowners give up on you

Send your site and business name. We’ll send back the teardown. No call required, no obligation to hire us.

[how fast you return a teardown]

Or call [phone]

Or email hello@vanoray.com